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Craig Gugel
President-CEO
Craig is President and CEO of Gugelplex US, Inc. He is also President and CEO of sister company Gugelplex TV, Inc. (www.gugelplex.tv). In addition, he has served served as Chief Research Officer of Merkle, Inc. and its division LogicLab, President of Telmar Group's U.S. and Canadian divisions, as Executive Vice President, Worldwide Analytics & Strategy at Nielsen-IMS and as EVP, Director of Strategic Insights at Publicis-owned Optimedia International. He began his career as a spot media buyer on automotive accounts and later gravitated to the New York research community working for several agencies including: McCann-Erickson Worldwide, Foote Cone & Belding Communications, Bates Worldwide, Bozell Jacobs Kenyon & Eckhardt, Manhattan-Pacific Multimedia (now Gugelplex TV, Inc.) and Organic, Inc. Craig is a board member of the Marketing Accountability Standards Board, a past board member of the Advertising Research Foundation, a member of the Editorial Advisory Board of the Journal of Advertising Research and is an Adjunct Assistant Professor in the Advertising & Marketing Communications Department at Fashion Institute of Technology, a division of the State University of New York.
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